PUMA X PALOMO SPAIN

Discover the new genderless collection in collaboration with Puma x Palomo Spain, a celebration of queer identities, '80s athletic culture, and the glitz of '70s roller disco, marrying Palomo’s elegant essence with PUMA’s heritage of sportswear. Inspired by the nostalgic allure of a sporty icon from the '70s, the latest PUMA and Palomo campaign offers a peek behind the scenes of an advertisement shoot. Set within a studio reminiscent of Hollywood's golden era, the backdrop merges seamlessly with the narrative. Bathed in perfect lighting, models exude effortless charm as they rehearse, their movements gracefully juxtaposed against the shadowy figures of production staff. The collection embodies a fusion of retro flair and contemporary touches with premium fabrics, distinctive logos and trims, and a rich color palette of warm tones. Key pieces include the hybrid Nitefox Loafer alongside a fresh take on the classic Palermo silhouette.