campaigns

Palomo Spain x PUMA Campaign

PUMA AND PALOMO SPAIN PARTNER TO CELEBRATE SELF EXPRESSION AND GENDER FLUIDITY WITH AN EXCLUSIVE COLLABORATION 

The PUMA x Palomo Spain collection is inspired by 1970’s football stars and their glamorous off-field lives, linking the flamboyant and extravagant approach of that decade’s fashion to Palomo’s signature couture-infused, romantic, gender-neutral designs. “My goal with this collaboration was to bring our over-the-top vibes over to PUMA, while stepping out of my comfort zone by designing sports clothes. That’s what led me to subtly reference Johan Cruyff, the ultimate 70’s football icon who is also the perfect embodiment of the Palomo Spain aesthetic in sport”, says Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain. “It was wonderful to partner with a company that has the means and engineering necessary to work on things in a way I can’t in my studio and my atelier, as that allowed us to approach the collection in a much more technical way than usual”, he adds.